212 Comments
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Janet Asante Sullivan's avatar

This is a read that will sit with me for a long time. Thank you.

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Anu Atluru's avatar

thank you Janet 🙏

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Pete Cybriwsky's avatar

Brilliant writing, and hits me right in the soul.

I've taken a liking to architecture recently because, by nature, permanence is a key feature in a building. The world grows and changes around the building rather than consuming and moving on.

This piece calls me to make something not to be consumed, but to be lived and experienced for years to come even as the world around it changes.

Thank you so much for sharing

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Anu Atluru's avatar

thank you for reading, architecture is underappreciated, the almost pop culture mention with The Brutalist!

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Laura Nicklas's avatar

the timing of this article was so impactful on me. i'm new to substack, but i've been publishing stories that i've been working on as early as 2022. they are based on interviews, which has been particularly time-intensive as i'm portraying someone else's story and experience. i get in my head because it feels "silly" to invest so much time as if i am working at a publication; it's just my free substack after all. but then i remind myself that it is the successful writers like you and other long-form advocates that have created work that inspires me and sits with me for weeks (not just a fleeting moment). there is no way around time and effort when you are fully immersing yourself in creation that you'll remember forever.

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Anu Atluru's avatar

There’s certainly virtue in both, heavy and light, but the heavy things—at their best—are the ones you remember, from my experience. Just a matter of finding the right mix, kudos on searching for yours!

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nicolas wong's avatar

It's very difficult to write something with severity while still remaining tender and humane. I love this :) thank you for writing

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Anu Atluru's avatar

severity is descriptor I hold dear 🙏

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Tessa Broad's avatar

Utterly brilliant writing. This resonated hugely. Thank you & thanks as ever to @IndiaKnight for leading me here.

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Anu Atluru's avatar

💛 thank you for reading

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Tom White's avatar

Modern creators merely muddy the waters to make them seem deep. Heft is the only way out.

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Anu Atluru's avatar

Heft is lindy

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João Landeiro's avatar

Pre-Heavy and post-heavy is very useful!

I also think that we will see bubbles of physicality pop up (e.g printed newsletters)

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Anu Atluru's avatar

Interesting thought! Do you mean with regards to making newsletter more "weighty" in the way of magazines?

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João Landeiro's avatar

Thank you! I mean sending things in the mail and sidestep the bastard distribution algorithms

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Anu Atluru's avatar

True, though that will still be downstream of people signing up to receive them based on engagement online.

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João Landeiro's avatar

I think there are ways around this 🤓

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Shambhavi ♥‿♥'s avatar

I didn't know I needed to read this. Might even journal about it. Thanks

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Anu Atluru's avatar

Love that, if it's public, please share back!

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Manisha's avatar

I can't just re-read this, I've got to marinate my brain with this piece. Thank you so much.

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Anu Atluru's avatar

🧘‍♀️🙏

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Huzaifa's avatar

This mindset helps one in prioritizing what they should be focusing on at any given moment.

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Manoj Radhakrishna's avatar

I had never looked at this concept from this perspective before. Thank you for writing this, Anu.

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Anu Atluru's avatar

🙏 Thanks for reading

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Tania Clarke's avatar

"Creating for 24-hour cycles is just renting your time." this post has so much depth. Thanks for your writing, this was a wonderful post.

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Anu Atluru's avatar

Much appreciated! Thanks for reading

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Vijayendra Mohanty's avatar

This hit heavy. I spent many years creating many light things in hopes that it will add up to something with weight. It didn’t. I think heavy is more about time taken and effort spent in consuming. An hour is not just 60 minutes spent over a month. It’s an hour’s sitting.

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Anu Atluru's avatar

Agreed, have more thoughts on the time factor!

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Tara Shelton's avatar

I just detoxed Instagram for this exact reason, what the fuck am I doing. Then after 4 days off it I felt lost but know feeling found is not on there. This has inspired me to get to work on the deep and heavy things with no one watching, the theatre of online really does distract from us going deep within ourselves. Thank you for this.

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Anu Atluru's avatar

“The theater of online” is exactly it, and some theaters even offline, but theater being the point of distraction.

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Harrison Moore's avatar

I built a heavy startup for 6 years and it eventually broke me. Now I’m enjoying (more than any work I’ve done) the manageable mid-weightness of posting on my publication. And you never know, all those posts might one day add up to something heavier like a book!

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Anu Atluru's avatar

Understandable! There’s some balance of both, and the current moment has skewed many people towards one I believe. Agreed on the posts adding up to a book or something else weighty, that kind of intention is one I find helpful to have.

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Samyak's avatar

This is surely one of your "heavier" pieces for sure haha. I've been thinking about this abstract concept ever since I started publishing online (circa 2019), and it's kinda relaxing to know that others face this dilemma too. Thanks for sharing!

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Anu Atluru's avatar

Glad it resonates! I’ve always been someone who evaluated the weight of objects in real life vis a vis quality and durability and it definitely extends online even without the true mass

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