Great Products Have Great Premises

Theory #33 | The most powerful thing a product can do is give its user a premise.

Greetings fellow theorists — this essay unpacks a principle for building products that i’ve been shouting about for a bit. :) If it resonates, please give it a like, share it, or leave a comment (i.e. tell the Substack algorithm gods to let more people read it). P.S. You can suggest a topic for a future working theory here.