The Self Is The Platform
On Consumer AI, and why individual leverage is eating collective coordination.
Two parallel shifts are occurring simultaneously as AI reshapes consumer technology: individuals rivaling groups, and private rivaling public. One person can now outperform the collective (scaling personal capability beyond team coordination). And private AI interactions are overshadowing public platforms (intimate 1:1 or 1:few beats broadcast 1:many). These intersecting forces are fundamentally inverting the mechanics of scale, thus rewriting how we achieve everything — as individuals, as teams, and as a society.
