# Zero-Sum vs. Positive-Sum Products | Theory No. 25

### What kind of product are you building?

We’ve heard of zero-sum games and positive-sum games. Similarly, there are zero-sum products and positive-sum products. One isn’t inherently better than the other, but it’s valuable to know which you’re building. If you do, you’ll have a much clearer picture of what success is and how to (and not to) go about getting it.