In Defense of 'Tarpit Ideas'

Go ahead, tinker with them.

In the startup world, there’s a term called “tarpit ideas.”

These ideas look enticing at first. They have universal surface appeal, but they end up being huge drains on time and resources, and ultimately, they fail.

The common trope is that young, first-time founders pursue tarpit ideas. Experienced founders and investors often warn against pursuing these ideas.