For many that came up professionally in sectors that require confidentiality (investment banking, enterprise fintech, etc), building the public persona you speak of is challenging. They know it *should* be an area focus for personal branding, but struggle to be transparent when much of their career was the opposite
Agreed, though I think they’ll look to find a way. One thing I’ve noticed is more people in those fields starting anonymous Substacks and blogs or other ways to build their own personal expertise and reach, rare but interesting.
I suppose it might look like two different things to two different people … writing has definitively cemented itself as one of them. The other is likely startups / social and media apps specifically, at least to a lot of early readers of my blog. But I secretly thing it’ll be a third thing pretty soon …
For many that came up professionally in sectors that require confidentiality (investment banking, enterprise fintech, etc), building the public persona you speak of is challenging. They know it *should* be an area focus for personal branding, but struggle to be transparent when much of their career was the opposite
Agreed, though I think they’ll look to find a way. One thing I’ve noticed is more people in those fields starting anonymous Substacks and blogs or other ways to build their own personal expertise and reach, rare but interesting.
As usual, big truths in this article.
Personal case: I'm bald AND short (plus, I'm also funny).
You have bigger shticks I’m sure!
"the best shticks don’t feel engineered; they feel authentic"
To be effective, shticks need to be purposefully curated and cultivated.
To be sustainable, shticks need to be authentic.
It's a tricky balance.
Great one per usual!
🙏
It got me thinking hard.
My 1st one is AI but I need to find that unexpected twist badly.
It’s already in you, just need to chisel it out
This is great.. really got me thinking. Thank you for giving me a name for what I was calling my quirks
💛
2 schticks is a lot schticks. How about 1.5 schticks. Deal?
Acceptable on a case by case basis :)
💯
Great timely post ! Planing to create more content and this will definitely help!
Your 2 shticks anu ? We know one 😁 of them.
I suppose it might look like two different things to two different people … writing has definitively cemented itself as one of them. The other is likely startups / social and media apps specifically, at least to a lot of early readers of my blog. But I secretly thing it’ll be a third thing pretty soon …
Ohh what will come as second then ?
Congrats, you definately have nailed down your second shtick. Thank you for the wisdom. And thank you once again for putting it beautifully.
Very true, still trying to figure out my second!