Working Theorys tries to make sense of the worlds I’m in & the people in them.

meme-ified one of my favorite Norman Rockwell paintings

Hey, I’m Anu. You might have seen me on Twitter or my website or at a coffee shop … I write about consumer-ish tech (with extra love for social and media products in our lives), creative work, the art of ambition, & other things top of mind. My essays are a mix of theories, frameworks, and more free-form musings.

I write twice-ish a week for patrons vs. twice a month otherwise. A lot of people in and around the early-stage startup and tech worlds read my essays. And a lot of other people who are just entrepreneurially-minded creatives do too.

I’m mostly in NYC, with stints in Texas (home) and the west coast (SF/LA). Aside from this blog, I split time between building products, helping other people do the same, and slower creative projects (I love film, fashion, design, & games). Slang is the consumer product studio I co-run. (I also happen to be a doctor & did all the schooling parents could ever want.)

Read a few of my essays, and if they really resonate, become a patron? It helps me make sense of putting more time into it (though I’m a person who hates to shill). Regardless, I hope my essays get you thinking about some things in new ways. ❤︎

P.S. Substack gave me this badge that tells you I might be decent at writing, so here it is:

P.PS. I read all the comments on my essays. You can reach me at anuatluru at gmail dot com (though I’m trying to spend a bit less time in email these days so can’t reply to all). I’m experimenting with 1:1 video chats via Intro in case you want to chat about writing, work, ambition, life, or anything really that a reasonable person would find reasonable.

P.P.P.S. Why “Working Theorys?” (and it’s an intentional spelling).

“Working theories are a way in which children draw on and apply ideas and understandings accumulated from their personal and social experiences, in order to make sense of their world.” [The Education Hub]

“A working hypothesis is a hypothesis that is provisionally accepted as a basis for further ongoing research in the hope that a tenable theory will be produced, even if the hypothesis ultimately fails … "working" indicates [it] is subject to change.” [Wikipedia]

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sense-making, twice-ish a week


writer + product builder // occasional investor + advisor // MD