Franchise Thinking

On the sequel economics of ideas.

Feb 10

78

14

21

January 2026

Notes on Not Posting

intermittent fasting for the terminally online

Jan 23

214

28

50

The Freaks Are the Last to Go

There’s a kind of magic when you read something that feels almost nonsensical and yet, by the time you’ve read the last word, you know exactly what it…

Jan 9

146

38

October 2025

Congratulations, Publicly

You can't just be happy for someone anymore.

Oct 16, 2025

135

58

35

September 2025

The Self Is The Platform

On Consumer AI, and why individual leverage is eating collective coordination.

Sep 18, 2025

118

22

39

August 2025

Doomprompting Is the New Doomscrolling.

The new slot machines of thought — AI’s infinite scroll and the quiet outsourcing of our intention.

Aug 10, 2025

354

68

113

July 2025

Playing to Win Friends & Influence People

The Craft 003: A conversation with founder Avi Schiffman on conviction, AI companionship, and launching the first version of Friend.

Jul 30, 2025

55

14

4

30:57

Encore Anxiety

Fear of disappointing people you've already impressed is more paralyzing than fear of impressing nobody at all.

Jul 14, 2025

191

28

54

June 2025

What Humans Do Next

On 5 types of human work in the gentle singularity.

Jun 25, 2025

160

24

46

From "Shadow Artist" to Artist

A conversation with Dipa Halder, software engineer turned full-time artist.

Jun 12, 2025

96

17

42

May 2025

The Relationship Is the Job

What remains when we automate most manual labor and cognitive labor?

May 26, 2025

346

39

101

MEDIA AND MACHINES.

The operating system of our era — and why every empire will be half-media, half-machine.

May 4, 2025

234

32

81