Working Theorys

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Intellectualism Goes Mass-Market
Substack wants to be the final boss of the creator economy, even as it cringes at the term itself.
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Anu Atluru
15
Taste Is Eating Silicon Valley.
Just as software ate the world and dramatically transformed industries in the last era, taste is now eating software—and with it, Silicon Valley.
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Anu Atluru
26
Cool Self
A theory of life about searching for your best.
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Anu Atluru
10
The Rise of the Software Creator
Theory #42 | In the age of AI, software creators, like content creators, will emerge as the industry’s non-professional creative class.
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Anu Atluru
31
Writer-Builders
Theory #39 | The archetype of new kind of renaissance man
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Anu Atluru
32
Early-Arriver Arbitrage
Theory #35 | The arena rewards those who arrive early.
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Anu Atluru
20
Pursuits That Can’t Scale
Theory #31 | For people who aspire to build things that do
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Anu Atluru
22
Love the Mission or Love the Game
Theory #30 | Are you a Type I or Type II entrepreneur?
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Anu Atluru
8
Companionship Content is King
Theory #29 | Why short-form video has a ceiling & how companionship content escapes it.
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Anu Atluru
9
Status Limbo
Theory #27 | To get status, you have to give up status.
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Anu Atluru
31
One-Round Wonder
Theory #23 | Can a startup have the best of both bootstrapped and venture funded paths?
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Anu Atluru
2
Trophy Jobs
Theory #12 | They're more common that we like to admit. Chances are you've had one.
 • 
Anu Atluru
2
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