Working Theorys

Working Theorys

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MEDIA AND MACHINES.
The operating system of our era — and why every empire will be half-media, half-machine.
 • 
Anu Atluru
31
Make Something Heavy.
We're creating more than ever, but it weighs nothing.
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Anu Atluru
208
Your dreams demand your best hours
a short reflection on the inequality of time
 • 
Anu Atluru
53
The Aesthetic Is The Art Now.
Owning an aesthetic is owning influence is owning culture.
 • 
Anu Atluru
18
Intellectualism Goes Mass-Market
Substack wants to be the final boss of the creator economy, even as it cringes at the term itself.
 • 
Anu Atluru
17
Taste Is Eating Silicon Valley.
Just as software ate the world and dramatically transformed industries in the last era, taste is now eating software—and with it, Silicon Valley.
 • 
Anu Atluru
32
Cool Self
A theory of life about searching for your best.
 • 
Anu Atluru
10
The Rise of the Software Creator
In the age of AI, software creators, like content creators, will emerge as the industry’s non-professional creative class.
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Anu Atluru
31
Writer-Builders
The archetype of new kind of renaissance man
 • 
Anu Atluru
33
Early-Arriver Arbitrage
The arena rewards those who arrive early.
 • 
Anu Atluru
20
Pursuits That Can’t Scale
For people who aspire to build things that do
 • 
Anu Atluru
21
Love the Mission or Love the Game
Are you a Type I or Type II entrepreneur?
 • 
Anu Atluru
8
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