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Taste Is Eating Silicon Valley.

Just as software ate the world and dramatically transformed industries in the last era, taste is now eating software—and with it, Silicon Valley.
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Pursuits That Can’t Scale
 • Anu Atluru
22
Writer-Builders
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31
Status Limbo
 • Anu Atluru
31
What I Learned at Clubhouse 📓
 • Anu Atluru
1
About Practice
Learning anything comes down to two things: practice and performance.
 • 
Anu Atluru
9
The Rise of the Software Creator
Theory #42 | In the age of AI, software creators, like content creators, will emerge as the industry’s non-professional creative class.
 • 
Anu Atluru
31
Pursuits That Can’t Scale
Theory #31 | For people who aspire to build things that do
 • 
Anu Atluru
22
Cool Self
A theory of life about searching for your best.
 • 
Anu Atluru
10
Writer-Builders
Theory #39 | The archetype of new kind of renaissance man
 • 
Anu Atluru
31
The Unmistakable Weight of the Co-sign
Ascendancy in any domain is a game of two moves: self-made wins and high-status vouches. You alternate between the two, taking leaps from one step to…
 • 
Anu Atluru
4
Notes on 'Founder Mode'
Most founders are in “founder mode” — and most of them fail anyway.
 • 
Anu Atluru
8
When founders outgrow their startups
On the rise of personal power and the new founders' dilemma.
 • 
Anu Atluru
The Lost Sense
OR: The Marginalization of "Touch" in a Digital World
 • 
Anu Atluru
8
Working Theorys
Working Theorys
Weekly-ish essays on life, art, & business, through the lens of tech.
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